Objective

The Company

Company Overview

• Name: Goldcast.io
• Product: Goldcast is a virtual and hybrid event platform purpose-built for B2B marketers to host engaging events that build pipeline and drive revenue for SMB and Mid-Size businesses.
• Unique Selling Proposition (USP): Offering comprehensive suite of features mentioned below to create and manage captivating events to drive high quality ABM pipeline.
  1. Ease of Event Creation and Management: scheduling event, registration, automatic reminders and speaker management.
  2. On Event and Post Event Engagement Experience: Live Q&A, polls, real-time analytics, content analysis and management.
  3. Analytics and Insights - Insights into event performance and attendee engagement through detailed analytics and reporting.
  4. Post event data integration - seamless integration of post event data insights to CRM and required platforms

Defining the GTM Strategy (the 5Ws Framework)

Marketing Funnel

Customer Journey

Measuring what matters